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Soviet Sports Psychology: The Mindset That Built Champions
by: Josh Bryant Soviet Superman Yuri Vlasov winning the Gold at the 1960 Olympics. The Soviet sports machine didn’t mess around—they churned out champions like moonshine in an Appalachian still. Whether it was lifting, wrestling, or running, they weren’t just showing up; they were there to dominate. Ruthless efficiency turned the competition into spectators. Sure,…
Read MoreStarting Strength
by: Josh Bryant Popcorn Sutton didn’t leave moonshine to chance. The man had a system—every step was deliberate, every choice methodical. He didn’t just make moonshine; he perfected it. He’d scout for the right holler, find the crispest mountain water, and even ensure the pipes had the ideal patina to add character. The result? A…
Read MoreGift of Strength
Throwback to 1999: Squatting 555 at Santa Barbara Gym & Fitness under the watchful eye of Coach Steve Holl (RIP), with “Eagle Eyes” Jack Carrillo checking depth like a hawk At Santa Barbara Gym and Fitness, 16 years old, I wasn’t just there to lift—I was there to stake my claim on the totem pole.…
Read More🛠️ Black Friday Sale: My Thank You to You!
I’m thankful for YOU. Because of your support, I get to do what I love every single day—helping you crush your goals while staying true to myself. Together, we’re building mental, physical, and spiritual strength, and that’s what fires me up. To show my gratitude, I’m offering 25% off all my programs—both the ones I’ve…
Read MoreGENERAL ENDURANCE:The Foundation of Unstoppable Strength and Performance
by: Josh Bryant No one 440 pounds has close to the general endurance of Julius Maddox. Without general endurance, you’re like cheap whiskey—might get the job done, but you’ll never be top-shelf. Work capacity. General endurance. Call it what you want, but without it, your training, performance, and recovery will suffer. Too many lifters and…
Read MoreFuel the Engine: Power, Recovery, Work Capacity
by: Josh Bryant In some circles, pairing serious strength training with ‘aerobic’ sounds about as likely as G. Gordon Liddy teaming up with Timothy Leary on the college lecture circuit. But wait—there’s more! That actually happened! So, turn on, tune in, and find out how this unlikely duo can lead to some serious gains. Aerobic…
Read MoreThe Mental Muscle: Five Self Suggestions to Supercharge Your Success
by: Josh Bryant Are you tired of going nowhere fast? Stuck like a hamster on the treadmill of endless drudgery and failure? No matter how broken you feel, I’m about to share five tools to help you build a path—not just out of the rut but toward a reality that’s yours for the taking. If…
Read MoreNeck Training: The Key to Hidden Total Strength
by: Josh Bryant The first time I ever saw serious neck training was back at the YMCA in 1994 with my best friend, Adam BenShea. We’d just downed a feast at Jack in the Box, strolled in, and, lo and behold, there stood this old head who looked like he could pull your pancreas out…
Read MoreSerious Mass Mastery: Real-World Bro Science from the Legends
Josh and The Manchild destroying the lobster buffet at the Indian Casino circa 2005. “You ain’t gonna get big eating poultry!” Garry Frank barked as we inhaled steak and eggs at Waffle House at 2 AM after a squat session. And he wasn’t wrong—ain’t nobody adding serious bulk nibbling like a bird! This reminds me…
Read More10 Traits of True Strength Masters
by: Josh Bryant Tom Haviland squatting an easy 811 (and he is not a powerlifter). I’ve trained everyone from elite special forces to world-record-holding powerlifters, with my athletes rewriting the bench press record books more times than Kid Rock’s been kicked out of Waffle House. Toss in some traditional pro athletes and the likes of…
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