Unlock Your Bench Press Potential: Ditch the Stretching Routine!

by: Josh Bryant In the bougie streets of the Big Apple, they’re sipping $1000 Scotch, aged to perfection. But head on down where the old heads reign supreme in Western Arkansas, just past the Sands Motel, due west of the Waffle House, and meet Uncle Fester. His corn liquor? Aged in a mere two weeks,…

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Excessive Force: New Program Release!

Performance is the new aesthetics! Champions know it’s all about harnessing explosive strength at the drop of a hat. Don’t have it? If you provide the work ethic, we have the proven plan. Tired of online clowns that move like drunken walruses peddling ineffective weak plans? These jabronis wouldn’t know athleticism from a participation trophy!…

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Crush Grip Chronicles: Mastering Hand Strength for Power and Performance

By: Josh Bryant In Wild and Wonderful West by God Virginia, amongst the dusty honky-tonks, pool halls  and ramshackle diners, stood The Rusty Spur – a kick’n stab bar known for its clientele and its no-nonsense doorman, Jethro Bucephalus. Jethro had a no-nonsense physique with forearms that belonged on an oxen. One evening, a pack…

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Environment is Everything

by: Josh Bryant Josh talks about building the Growth Mindset HERE.Imagine dealing with a drinking problem; you overcame the booze but decided to stop by the ol’ hostelry. You had no intention of sinking your teeth around a cold one, then you walk into the barroom, noticing familiar scenery, smells, sounds and then spot an old fling.…

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Squat—The Right Way for a Reason

By: Josh Bryant Question: My goal is to become as strong as possible. A big bodybuilder at the gym said I should squat the weight up slowly to feel the muscles work. Should I do this? Hell no!  You should squat the weight up faster than the Tijuana Two Step. A more explosive squat is…

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Cheating: Muscle-Building Shortcut or Strategic Advantage?

By: Josh Bryant Chuck Sipes In the heart of Nashville, off Trinity Lane, there was a Waffle House (now permanently closed) where Wild Bill reigned as the chef. But, his skills extend beyond the grill. Wild Bill’s a legend at the poker table, notorious for his cunning hand-muck techniques. He’d shuffle with a smile, then…

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Get a Grip

By Josh Bryant A strong grip and well-developed forearms do more than just twist stubborn lids off of pickle jars.  A strong grip will aid you in golf, cage fighting or any athletic endeavor in between; furthermore, frequently in strength training, the grip is the weakest link. The simplistic solution offered by Internet gurus is “ditch…

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Bro Science: Battle-Tested Strategies for the Elite Athlete

Coach Cletus In a dimly-lit West Texas barroom, I find myself in the presence of a man with a very powerful life force that commands attention. He’s a cowboy with a build that screams tactical hypertrophy – the perfect blend of strength and functionality. With a half-cocked grin, he walks up to the bar and…

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Strength Potential

by: Josh Bryant “Coach” was bonafide old head YMCA legend hailing from Whitehouse, Tennessee. Picture him with tight 1980s football coach bike shorts and built like a brick shithouse.  So, one day at the local kick n’ stab bar, some young buck bodybuilder starts talking pretty big for a one eyed fat man about his…

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