Purpose Over Performance Theater
by: Josh Bryant We’ve already covered the Seven Granddaddy Laws of Training.We’ve hit the Fitness-Fatigue Model like a sledgehammer to a cinder block. We’ve explored training adaptations like we were prepping for a PhD in pig iron. Now let’s pretend the Law of Individual Differences doesn’t exist. That everyone’s the same. That a 260-pound fullback…
Read MoreJ-Curves, Jacked Arms Bench Press Master Class
by: Josh Bryant Josh Bryant–Bench Press Tips The bench press has always been more than a lift—it’s been a timeless measuring stick for manhood. On the yard, a big enough bench was your get-out-of-laundry-pass and ticket into slinging pig iron with the heavy hitters on the yard. In high school, it earned your place in…
Read MoreLift with Violent Intent, Squeeze with Surgical Focus
by: Josh Bryant When I was in high school, I worked at a hardcore gym—a breeding ground for iron legends, local lunatics, and the occasional life coaching lesson buried under 45s. My best friend Adam and I trained there every day, side by side, soaking up wisdom from old heads and some of the most…
Read MoreYour Brain’s Hidden Power Tool (You’ve Already Used It… Poorly)
by: Josh Bryant NLP Anchoring – Create Your “Go” Switch Every time I hear Get Rhythm by Johnny Cash, I’m transported—right back to the 2003 USPF meet in Austin. Not some dungeon gym… a polished hotel ballroom, lit up with clean lines and focused intensity. That’s what I listened to warming up as I became…
Read MoreCluster Sets: From Allsup’s to Enlightenment
by- Josh Bryant Josh smashes the great Tyrus Hughes with cluster sets. Some chase nirvana in a monastery. I found mine behind an Allsup’s, sipping pre workout coffee out of a Styrofoam cup, watching the sunrise over a gravel lot—thinking about pain, purpose, and why most lifters train like poodle dicks. This isn’t just another training tip. This is about training with purpose…
Read MoreTrain Smarter. Program Better. Get Results.
This is your no-nonsense manual to mastering periodization from the ground up—with zero fluff and maximum function. Periodization, Planning, and Programming by Josh Bryant and Adam benShea breaks down the most important aspect of strength training success—programming that works over time. It’s not just about pushing harder; it’s about planning for strength with purpose, managing fatigue, and executing long-term strategies that…
Read MoreAverage to Savage: Thriving When It Counts
by: Josh Bryant It’s 4th and goal. One yard to go. Game on the line. All you see is elbows and assholes. And the fullback? He’s that son of a bitch with a Polish last name—30 carries deep, jersey stained with someone else’s blood. His dad’s the plant supervisor who opened up a can of…
Read MoreMake Heavy Stop Feeling Heavy: Replace Chaos with Confidence
by: Josh Bryant I was outside El Paso one night and stopped into a little place called Tejano Rose. Neon lights buzzing, jukebox howling out Freddy Fender, air thick with smoke, sweat, and small-town bravado. That’s when he walked in. A square-jawed Chicano cowboy, boots dusty from the desert, pearl snaps halfway undone, and a…
Read MoreSmall Changes, Big Gains
by: Josh Bryant Josh explains the 7 Grandaddy Laws In an era where every gym bro and pseudo strength coach is inventing the next “sport-specific” exercise, let’s get one thing straight—just because something looks cool doesn’t mean it works. No matter how flashy or fun a movement is, if it doesn’t transfer to real-world strength…
Read MoreOld Man Strength: Is It Real or Just a Myth?
by- Josh Bryant Reminiscing about training with George Brink Back in 2016, I was on the seminar circuit with the GOAT Dr. Squat (RIP) at the San Antonio stop. He drags in this haggard old bastard—think Texas ex-powerlifter turned ranching cowboy, the kind of guy Doug Young would’ve been at 75 if he’d lived that…
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