Follow the plan. Grow the man.

by- Josh Bryant Any talk about ‘training optimization’ without addressing adherence is just an intellectual circle jerk. You can have the most scientifically sound, data-backed, PhD-approved training plan in history—but if you don’t follow it, it’s about as effective as 15 minutes on the elliptical after gorging on pizza and Tootsie Rolls at Planet Fitness.…

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Healing Won’t Make You Strong—Work Will

Sedona’s entire economy runs on “healing.”Vortex crystal retreats. Chakra realignment. Breathwork to manifest “abundance.” It’s a comfort culture moonlighting as enlightenment—people with more time and disposable income than discipline. And thanks to the self-help industrial complex, this mindset has gone nationwide. Therapy culture has not only made perpetual venting acceptable, but made you a Neanderthal…

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Reps for the Mind: Stop Loops Before They Kill Your Brain

Most people think memory loss comes from bad food, being a booze hound, bad sleep, or just Father Time kicking your ass! A 2024 Chinese study (424 adults, PMID: 40457276) found something more sinister: :Repetitive negative thinking. The mental loops of stewing, worrying, and overthinking crank stress hormones that torch your hippocampus—the same way saltwater…

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