Saddle Up Your Mind: The Small-Town Pharmacist Who Hacked the Subconscious

by- Josh Bryant

He wasn’t a guru or mystic.
He was a small-town pharmacist in France—Émile Coué.
A working man in a white coat surrounded by drugs—
until he found something stronger than medicine: belief.

The Accidental Discovery
When Coué said, “This will help you feel better,” people did.
When he said nothing—they didn’t.
That’s when it hit him—belief might be the real drug.
So he gave patients a phrase instead of a pill:
“Every day, in every way, I’m getting better and better.”
And it worked. No placebo, no mysticism—just repetition.

Decades later, sham knee surgeries proved the same thing—
people healed because they believed they did.
Meanwhile, modern medicine’s full of Latin-speaking robots
who can name every nerve but can’t look you in the eye.

On a results-based performance review,
the witch doctor with good bedside manner
still kicks the shit out of the Harvard-trained robot.

Why It Works (and “I Am Rich” Doesn’t)
Your subconscious is a guard dog—it follows tone and rhythm.
Say “I am rich” when your reality screams “overdraft,”
and that dog barks, “Bullcrap.”
But say “Every day, in every way, I’m getting better and better,”
and it slips past the guard and plants agreement.
It tells your subconscious: progress is happening.
Small believable steps become massive visible results.
“I am rich” is wishful thinking.
“Every day, in every way” is mental compound interest.
Not pretending—programming.

Belief as a Performance Enhancer
Wayne Dyer called it intention.
Joe Dispenza calls it reprogramming.
Nietzsche called it becoming who you truly are.
Call it whatever the hell you want—
it’s the same law that builds muscle: progressive overload.
You do reps until your beliefs stop shaking under the bar.
Faith isn’t an emotion—it’s a skill.
And as it grows, so do you.

The Monk’s 21-Day Experiment
Years ago, a rough-edged monk on YouTube had his brothers repeat one line
every time they took a leak for 21 days straight:
“Every day, in every way, I’m getting better and better.”
No robes, no crystals—just repetition.

Here’s your updated prescription:
Morning: Write it 20 times.
Night: Whisper it 20 times.
Every bathroom break: Say it again.

Your mind will resist—that’s old programming throwing a tantrum.
Keep going.
Repetition is water.
And water carves through rock—every damn time.

Get better with one of Josh’s programs HERE.